Search Engine Optimization: Why you need it
By now, the majority of marketers and entrepreneur know that SEO is an important aspect for driving site traffic. If your website and material aren't properly optimized, both for desktop and mobile users, you'll have an incredibly difficult time attracting traffic from organic search your site.
There are many benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not only means better rankings, it means a much better user experience
There's no question that user experience is now a significant ranking factor. The search engines wish to see a mobile-friendly style, excellent user signals (due time on website, low bounce rates, etc.) and great integration of relevant photos and videos. These components are very important for supplying a terrific experience for your visitors also; simply put, by optimizing your site for SEO, you're instantly likewise enhancing your user experience. And a fantastic user experience implies higher conversion rates, more trust, and increased brand name commitment.
2. Organic search may represent as much of 64% of all site visitors
A study by Conductor of over 310 million website visits to 30 different websites revealed that organic search represented 64% of all search traffic. While other research appears to suggest that social media has actually now overtaken search a little in regards to referrals, there's no question that search remains an important source of traffic for a lot of companies.
3. SEO leads tend to have greater close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the initial source of this statistic, it would not surprise me if this held true; it makes sense that searchers who are looking for particular services or products are more likely to purchase from businesses who they look for through search, rather than those who try to attract them using outgoing marketing techniques (i.e. cold leads).
4. Incoming marketing techniques (consisting of SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their primary source of leads. This very same report found that amongst marketing professionals, SEO had actually become the # 1 source of leads over the previous 6 month duration. One concern to ask yourself is: if you're not producing leads through search, who is recording these valuable leads?
5. Ranking in regional search directly results in increased visits and sales
If you run a local organisation, optimizing your website for local search is absolutely important. Increasingly more customers are using local search questions to identify regional organisations and to find places, hours and instructions.
According to Google, 50% of consumers who carried out a regional search on a mobile device checked out a shop on that same day. These searches likewise resulted in greater sales: 18% of regional mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most reliable digital marketing strategies
To see how efficient something is, often it's finest to go directly to the source. According to the 2015 State of Marketing report, of the marketers who are utilizing SEO and SEM as part of their marketing method, 66% find it "very efficient or reliable". Just 7% stated that their SEO efforts were "not extremely reliable or not at all reliable". These seem like sensible chances to me!
7. SEO results in increased trustworthiness for your brand name
Ranking extremely in the search results signals to searchers that you're a key player in your industry. Conversely, ranking on the 2nd or 3rd page may result in undesirable presumptions: that you're a brand-new organisation, that you're not as well known or that you don't have the budget learn more (and thus sales) to afford to increase your rankings.
8. SEO can be a less hands-on technique than other inbound strategies
Social media and email marketing are both extremely efficient channels for generating leads, however both require some degree of consistent effort. When a page is SEO-optimized, you can often sit back, relax, and let it climb the rankings on its own merit.
9. Being on the 2nd or 3rd page of the search results methods practically no search presence
Some entrepreneur forgo any official SEO efforts because they think that remaining in the search results page (anywhere in the outcomes) is "sufficient". However, research study by Moz shows that 71.33% of clicks take place on page one of the search engine result. Correctly optimizing your site and content are key to achieving top rankings; and for that reason any degree of search presence.
10. The huge bulk of consumers research items online before going to a shop
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare products online before making a regional purchase. Other research study puts this number as high as 94% for B2B buyers. Attaining first page rankings for your business and products is critical if you want customers who are actively searching out your products to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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